Privacy Policy
Effective date: September 10, 2026. This policy describes how Serene Joy, LLC (“we,” “us”) collects, uses, and shares personal information through theserenejoy.com and related services (the “Site”).
Information we collect
(a) Information you provide: name and email address (e.g., when you download a free resource or subscribe to our newsletter), and information you include in messages to us. (b) Purchase information: when you buy digital products, payment is processed by our third-party payment processors; we receive order details (name, email, items purchased) but do not receive or store full payment card numbers. (c) Automatically collected: IP address, browser and device information, pages visited, and similar analytics data collected via cookies and similar technologies (see Cookie Policy). Where required by law, we provide notice at collection that identifies the categories of personal information we collect, the purposes for which we use it, and whether it is ‘sold’ or ‘shared,’ and retention periods.
How we use information
To deliver products and free resources you request; to send newsletters and marketing emails you have signed up for (you may unsubscribe at any time via the link in each email); to operate, secure, and improve the Site; to respond to inquiries; and to comply with legal obligations. We may use de-identified or aggregated information for analytics and business purposes and commit to maintain or not attempt to re-identify de-identified data. We do not sell your personal information.
Sharing
We share personal information only with service providers who process it on our behalf—such as email marketing platforms, payment processors, website hosting, and analytics providers—under appropriate agreements; or as required by law, or in connection with a business transfer. We do not permit our service providers to retain, use, or disclose personal information except to provide services to us as required by law.
Data retention & security
We keep personal information only as long as needed for the purposes above or as required by law, and we use reasonable administrative and technical safeguards. No method of transmission or storage is completely secure. You are responsible for maintaining the confidentiality of any account credentials associated with the Site.
Your rights
United States Residents (including California residents): Depending on your state, you may have the right to: (1) know and access the personal information we collect about you; (2) delete or correct your personal information; (3) opt out of sharing of personal information; (4) limit use and disclosure of personal information. We do not sell or share personal information as those are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act or CCPA/CPRA. You may request access to, correction of, or deletion of your personal information, and you will not be discriminated against for exercising these rights.
EU/UK visitors: where the GDPR applies, you may have rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with a supervisory authority; our legal bases are consent, contract, and legitimate interests.
To exercise your rights, contact us at contact@theserenejoy.com. We will verify and respond within the time required by applicable law, and we may deny requests we cannot reasonably verify.
International transfers
We are based in the United States, and information we collect is processed and stored in the U.S., which may have different data-protection laws than your jurisdiction. Where required, we rely on standard contractual clauses or similar safeguards for transfers of EU/UK personal data, as appropriate.
Children
The Site is not directed or intended for children under 13 (or under 16 where applicable), and we do not knowingly collect their personal information. If you believe a child has provided us information, contact us at contact@theserenejoy.com, and we will review and delete the information.
Changes & contact
We may update this policy from time to time; the effective date above reflects the latest version. Questions or requests: contact@theserenejoy.com.